In the modern world, mobile marketing has become a titan. Instant connectivity, location-based services and business customization are thriving, and smartphone owners are increasing the marketing world’s potential. If you’re crafting a mobile marketing campaign, and if you intend to increase sales, mobile devices may hold the answer.
As of the beginning of 2015, 60 percent of global smartphone users rely on their devices for an internet source. E-commerce isn’t thriving alone, however. Brick-and-mortar sales have become and endgame location for mobile marketers, and consumers are easily finding their way through the sales funnel. As you create, endorse and distribute your commerce, application and click-to-call offers, sales will increase.
Check out the five best ways to directly boost your business’ sale numbers:
Strategy One: Use Redeemable Check-In Offers
Smartphones give consumers an “Always connected” mindset. They’re ready to receive deals, and they’re ready to convert mobile prospects into real-world benefits. Use redeemable check-in offers, and offer deals and specials regularly. If you can, require a brick-and-mortar visit for redemption. If you can attract consumers to your physical location, you’ll boost sales.
Strategy Two: Apply Analytical Data
E-marketers have estimated an outreach of 176.3 million smartphone users in the U.S this year. As mobile device usage increases, analytical data becomes more powerful. Get your hands on a powerful analytics engine, and augment any gathered insights to create winning strategies.
Information drives everything, and you shouldn’t settle for less than demographic data, purchasing behavior, consumer insights and trend information. Once you’ve gathered relevant data, apply it to your marketing strategies. Segment your consumer base based upon SMS feedback, and send out offers to consistent consumers, return buyers and prospective brand users.
Strategy Three: Invest in Recommendation Advertisements
Advertisements still remain as one of the Internet’s finest promotional resources. Invest in recommendation advertisements, and use intent signals to drive every marketing offer. Focus on video, HTML5 rich media, banners and full screen billboards. A wide spread is important, as Internet-based advertisements, when accessed via mobile, will carry consumers down different marketing channels. If you want to increase sales, you need to be relevant at every turn—and across social media, Google and other web apps.
Strategy Four: Create a Mobile-Friendly Website
8 percent of all existent digital traffic comes from tablets and smartphones. Make sure your brand’s website is mobile-friendly, as home-based viewers will spend time—and money—on accessible, intuitive pages. Before marketing your service, product or app, create a totally streamlined web experience. If you’re on a budget, try out a free web design theme. Otherwise, WordPress offers an excellent mobile-based web design application. Every menu, option, call-to-action and button should be optimized for smaller devices. Keep your customers by enticing them. Don’t overload them with information on a smartphone screen.
Strategy Five: Use SMS Marketing
Consumers constantly check their text messages. In fact, 8 percent of smartphone owners check them every hour. An SMS strategy is integral to your mobile marketing success. If you can build engagement via text messages, you’ll drive sales through geo-specific offers, unique content and direct communication.
Mobile marketing works—and it works well. Many mobile marketing entrepreneurs are developing awesome strategies weekly, and businesses have already learned the ropes. Invest in the tools needed for widespread connectivity, and you’ll certainly harness sales-driving solutions. While the marketing world is constantly changing, smartphones are growing steadily. Your solutions are right around the corner. Are you ready to take on winning mobile marketing strategies and achieve success?